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One of the very important characteristics of a student is to question. Let the students ask questions. A. P. J. Abdul Kalam

Because of the war for talent that is raging (and talent is winning), manufacturers cannot afford to wait until prospective employees finish school. You need to start as early in the process as possible.

The problem is that manufacturing is not always seen as an attractive career path. Prospects may the industry layoffs and worker concessions their parents experience during the economic downturn. Because of these memories, they may not feel manufacturing is a safe place to build their career.

By reaching out to students at the high school, vocational school, and college levels, manufacturers can help to reverse the negative view of jobs in the trades. They can also beat their competitors to the punch by acting early.

By identifying potential employees before they officially enter the workforce, you can create a positive image of your company as a desirable place to work.

Action Ideas:

  1. Sponsor talented students who are still in school with the financial support they need to be able to continue their studies.
  2. Invite students to visit your facility and work together in teams on a technical project.
  3. Broadcast the benefits of working in a plant on the annual “Manufacturing Day” and beyond.